Social Media & Content Creation
I create thoughtful, platform-aware content that supports small businesses, creative studios, and community-driven spaces — balancing visual storytelling with consistency, organization, and care.
Services / Capabilities
Content planning & scheduling
Caption writing & tone development
Instagram & Facebook management
Visual storytelling & documentation
Community-focused engagement
Archive-minded content organization
The Great Frame Up — Social Media & Content
Context:
A local frame shop seeking consistent, visually engaging content that reflects craftsmanship, community, and everyday creative moments.
My Role:
Social media coordination, content creation, caption writing, scheduling, and visual documentation.
What I Did:
Developed and scheduled weekly content across Instagram and Facebook
Documented custom framing projects, installations, and in-shop moments
Wrote captions balancing accessibility, storytelling, and brand tone
Organized content archives for reuse and long-term consistency
Supported engagement by responding to comments and inquiries
Click below for more examples ↓
WholesomeZine — Merch Promotion (Content Creation Intern)
Context:
An independent zine and creative platform seeking a promotional visual for their merchandise that aligned with their playful, community-driven tone.
My Role:
Content Creation Intern — concept development, visual design, and ad creation.
What I Did:
Created and edited visual assets, including logos, thumbnails, and promotional graphics aligned with WholesomeZine’s playful, experimental brand identity
Collaborated with a small creative team to support video production, editing, publishing, and promotion across platforms
Drafted, scheduled, and published blog posts and social media content, contributing to a consistent and engaging digital presence
WholesomeMerch Ad 2022
Created, Directed and Edited by Klea Sinani
Music and Final Edits by Mauricio Guzman
Executive Producer Stacy Sniegowski and Zack Schneider
Approach
I approach social media as an extension of care, documentation, and rhythm — not just promotion.
My background in art, archives, and operations informs how I create content that feels grounded, consistent, and human. I’m especially drawn to environments where process, community, and craft matter.
View Selected Work ↓
Tools:
Hootsuite + CloudCampaign (Instagram + Facebook)
Canva
Adobe Suite
Google Workspace
Content calendars